by Toy Taylor - It's not that often one comes across a designer who not only makes your mouth drop open in "awe" but gives you a sensation of, "I gotta have that"! This is how I felt at Phooenix Fashion Week's launch party earlier this year when emerging designer ACONAV hit the walkway. This designer is so unique in his own right, a piece of this collection demands to be in your own wardrobe. Designer Loren Aragon infuses Native American cultures and sleek designs with a modern twist of bold daring colors. I cannot tell a lie...I was captivated.
|Designer Loren Aragon|
Loren and his team have been working non-stop on what I expect to be a top notch collection for the big event, while trudging through the 4-month demanding Phoenix Fashion Week designer boot camp and debuting on the runway at New York Fashion Week.
Let's just say Aconav has been going strong in 2016. So I was quite pleased when they took some time for little ole me to give a personal interview.
Here's private look into the world of ACONAV....
traditional dress, and pottery art of my Acoma people. At the foundation of my inspiration is the matrilineal idea which we live by in our culture.
Our women, our mothers, our grandmothers are the power by which we’ve continued in our existence.
It’s embracing that idea and presenting it in my work along with all the ideas of life and empowerment, which we still believe in today. It’s telling our story in a living art form.
Do you have a favorite designer that may inspire you?
I was drawn to fashion by the designs of Native American designer & artist, Virgil Ortiz. His works encompass many of the same ideas and interests that inspire me, so in a way I connected with him. He comes from a neighboring Pueblo in New Mexico, Cochiti Pueblo, so our beliefs are very similar and we also connect in the pottery arts. Ortiz is a pioneer in the Native Fashion scene and it’s always inspiring
Something that isn’t fast fashion. A design that will last for years to come. A timeless piece, one that can be worn time and time again and still be fashionable for any occasion.
What is your favorite part of conceptualizing a new design?
What was your first piece ever created?
The first piece I ever created was a traditional Pueblo dress utilizing my first ever custom printed fabric. The dress was created as a show piece which I entered for judging at the 2013 Santa Fe Indian Market Fashion Challenge, in the traditional category. I took first place with that design.
How is Phoenix Fashion Week’s designer boot camp going?
However, it’s very helpful and educational. There is a lot to learn and much to apply.
What type of knowledge will you be taking away from the experience?
It’s all knowledge in running a more effective, and sustainable business. I’m learning about my strengths and especially my weaknesses. I feel better equipped to speak of my brand more intelligently and make better decisions on what’s best for my company.
I you enjoyed this journey with designer Loren Aragon of Aconav. I cannot wait to see Aconav's collection in its entirety on October 15th at Phoenix Fashion Week. If you do not want to miss the event get your tickets here NOW so you don't miss out on the big shindig.
See you on the runway!