Tuesday, July 26, 2016




GEORGE TOWN, CAYMAN ISLANDS (25 July 2016) - Caribbean fashion brand Isy B., plans to bring its jet-set island cool to the Phoenix heat when it unveils a sneak peek at its new hi-tech fashion collection at Shop Garment District in Phoenix on August 5th.

Introducing a new way of dressing for the Arizona heat, Isy B. is sure to bring relief to fashionistas who no longer want to compromise between looking beautiful and feeling comfortable. The luxury brand’s chic dresses offer SPF 30 sun protection, moisture wicking, breathability, and a protective freshness shield, all of which are designed to keep you looking and feeling flawless on the hottest of days. The brand will infuse the Shop Garment District runway with its signature tropical style as the Phoenix Fashion Week Top 40 models take the dresses for a test run on the catwalk. Attendees will get a sneak peek of what to expect on the runway at the Phoenix Fashion Week grand finale event at Talking Stick Resort in October 2016.

Launched in 2015, the brand’s goal is to elevate fashionable womenswear to a new level of comfort using the latest developments in technical fabrics. The idea for the brand was born when founder and jet-setter Isy Obi struggled with pulling together a stylish wardrobe that could keep her cool and comfortable at home in the sun drenched Cayman Islands, and also travel with her around the world.

“For many women, summer-time dressing is a comprise between comfort and style, but with the fabric technology we have available today, we can change that.” Said Obi, “Menswear companies have been ahead of the game in incorporating environmental technology into their collections. I looked around the fashion industry for similar fashion for women and when I was unable to find what was needed, I created it. Launching at the Shop Garment District event is a great opportunity to introduce Isy B. directly to Phoenix’s discerning fashionistas.”

"I look forward to experiencing Isy B’s unique capsule collection during our annual Shop Garment District event as this will be major step towards the brand’s success," said Brian Hill, Executive Director of Phoenix Fashion Week

Isy B. will be joined on the runway at Shop Garment District by 14 other Phoenix Fashion Week Emerging Designers from the USA and around the world.


About Isy B.
Isy B. is the premier luxury fashion brand from the Cayman Islands, bringing comfort and functionality by fusing innovative fabric technology with a high fashion aesthetic in its modern dress collections. Isy B.’s philosophy is “Feel Good Luxury”, aka clothing that looks luxurious, but is still comfortable and versatile. Its mission is to design beautiful dresses for women who want to feel as good as they look.  Inspired by travel, the Isy B. collection is global style that’s re-imagined for the wardrobe of the modern jet setter. The Isy B. woman can effortlessly travel anywhere with signature levels of luxury and comfort that blur the line between high fashion and technology.

About Phoenix Fashion Week
Phoenix Fashion Week is the leading fashion industry event in the Southwest.  Our core purpose is to build sustainable brands from the ground up while pushing the Arizona fashion industry forward. The organization’s mission is 'Bridging Designers & Buyers' through three pillars of fashion, education, and community. Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week continues to gain rapid acclaim for its community service efforts and for infusing world-class innovation into the Southwest. 

Press Contacts:
Isy Obi           
Director & Designer                                                               
Isy B.                                                                         

+1 345 326 4002

Wednesday, July 20, 2016

2016 Brave Wings Fashion Show

Downtown Phoenix was all a buzz at The Vintage 45 venue. This place is a well maintained warehouse converted into a source of entertainment. In the 1940's, The Vintage 45 may have housed heavy equipment, but today, this is what I suspect - it will be host to many more of Phoenix's hottest events! Looking out at the downtown Phoenix skyline was a sweet added touch. It has a very nice urban vibe about it. 

But on this night, the 4th annual Brave Wings Fashion Show would be debuting an eclectic style of designers from our very own local up and comings to the not so local. 

The show's founders Mabel Cortez of Mabella Chic and Jenesis Laforcarde of Woman's Touch Apparel do a fantastic job in collaborating with artists to create a magical show that appeals to everyone in the crowd. No matter your taste, one of these designers will appeal to your inner fashion self.  

Soooo here is the night's runway:

Woman's Touch Apparel   Bold. Flirty. Demanding. Intimidating. Fierce. Empowering. Feminism. Self-respect. Self-love. Self-worth. Done.

Last Ones Left   Co-founders Alec Frank and Jordan Sebastian came from a far, far away land called Colorado. These two high-spirited young men brought with them a fun unisex clothing line that adds a little more swag to the unseasoned urbanite's repertoire. This is active wear with a casual attitude. 



Symbolizing the last of the 90's, this collection is for every young minded soul                                looking to keep                                     on                                     trend. These                                 guys are                                    great!

My Style Mode    This collection was quite eye-appealing. Body hugging fabrics in monochromatic tones revealed to-die-for linear angles. This gave dynamic movement to each piece. I want one of each please!

Mabella Chic  

This Mabella Chic collection gave us the "not your typical mom" looks with edgy and sexy creations that suits any busy mom who wants to maintain their fashion sense and mommyhood at the same time. Mabella Chic continues to step outside that box.

Electric Lyon  Oh how fun this collection is! I am digging on designer Jamie Lyon's whimsical play in her line. A girl can't help but feel a bit playful in these looks but also have a sense of maturity. I especially liked the hairstyles with the two buns. Perfect touch!

Nazila Couture  Designer Nazila Sawhney is always stunning on the runway. Keeping in tune with cultural lines and adornments maintains the elegance and beauty in Nazila Couture. Stunning!

Wedding Themed Collaboration by...
      Lana May Jewelry 
      Antoaneta Balabanova
      Aaron Eagles  of Aje'les Internal Compass

This is not to be your typical wedding party. With traditional bridal wear out the window, we are given avant garde couture that makes a huge statement. These talented designers showed how you can be the talk of the town on that special day. I loved the use of textures and color throughtout the collection creating these one of a kind looks. Very nice!

Hamati Designs  Love this guy's style right here! Sam Hamati brings THE collection of all collections. 

This Phoenix based designer gives me a Rocky Gathercole-vibe. His words..."a magical sense of whimsy". I loved it! My words cannot do the images justice. Take a look for yourself. Brilliant!

Each year Brave Wings Fashion Show chooses a foundation that impacts our community. This year is the Arizona Burn Foundation. They have developed a support program for burn survivors where they receive education on coping with the physical and psychological effects of their injuries. Such a wonderful foundation.

Hope you all enjoyed the Brave Wings Fashion show as much as we did. Watch for Talking the Five Talk Show for live interviews with the co-founders and designers

See you on the runway!

 Presented by www.chronicbehavior.com/    @chronicbehavior

Thanks to the Chronic Behavior team for their excellent coverage of the event. They are the team helping to support and promote the brand. We appreciate you for your continued support.