Heels! Heels! And more heels! I say a girl canNOT have too many heels, at least not this girl. That's probably why I became quickly attached to Ines Shanks and her fabulous high heels. Not too many accessory designers catch my eye like Shanks Shoeware did. I quickly became enamored with the idea of the classic high heel and interchangeable Heel Caps. Shanks Shoeware will be accessorizing several designers at Phoenix Fashion Week this October 13-15. What you may not know is Ines Shanks is based in Austria just outside of Vienna in a town called Walpersbach. Ines shares her world with her husband Phillip and their young daughter Elena. So I was thrilled when she chose to sit down with me for an impromptu photo shoot and interview.
How did the concept of Shanks Shoeware come to light?
So I developed my Heel Caps to virtually tie your shoe to your foot and along the way I thought I should make the perfect High Heel to go with it. Now I can wear my Heels pain free for several hours and don’t have to worry about slipping out. They are the little black dress for your feet. Shanks promises you to be “Always on Trend - A unique shoe accessory for the fashion conscious woman”.
Did something or someone happen for you to not only recreate the classic pump but to bump it up a notch?
Not really. I just wanted something stylish, yet classic, with a focus on comfort. The higher the better! The hidden plateau offers all the comfort to wear a heel in this height. Another big thing for me was to keep the shoe very light. Most plateau shoes are very heavy and we manage to have a very light shoe. With Shanks High Heels and Heel Caps you just don’t need to worry about anything, just go ahead and be gorgeous.
Please explain what a heel cap is. Are there different colors or patterns?
The modular Heel Caps are high quality, exchangeable leather covers for the rear quarter of the high heel and work together with exchangeable leather bands. They basically tie the shoe onto your foot, which gives you extra security. The many different colors and styles give you the opportunity to match them with your outfit and change it up as your mood strikes you.
FFF: Oh please do a funky shoe! Wouldn't we all just love to have a pair?
Very! I am taking it very seriously because I see a big opportunity in this fantastic program, especially for me being from Austria. I hope this will turn into a door opener or stepping stone for my company to get into business with American chains and retailers. The PHXFW Team is teaching us some great things and even though it is challenging for me because of the time difference between Arizona and Austria (any video calls are in the middle of the night), it is for sure worth it and I’d hate to miss any of it. My hardest personal challenge for sure is my own impatience and the balance between work and private life.
FFF: I believe many women entreprenuers struggle with the challenge of finding that right balance between their professional and personal life.
What do you think will be the most valuable tool you will learn here at Phoenix Fashion Week?
|Heel Cap Straps|
personally always saw this product in the States. It is the belief in limitless options and the appreciation for new innovative products in America that I found would work well for us here. So I am working as hard as I can to make this work as I always pictured it. This makes it into my biggest challenge!
The outcome is a high quality leather bag with a large format as well as side zippers, which makes this a bag for every occasion. It is handmade in Europe!
messes up my hairstyle. So I started a little winter knitwear collection.
I want to give Ines Shanks a huge thank you for taking time to do this interview. I know her schedule is quite busy, so we here at Film and Fashion Futures are grateful for your participation. Enjoy!
See you on the runway!