The everyday
women can be inspired by many things and is often challenged to find that
fashion that works daily. Especially
with fashion, women are looking for wardrobe that is flexible, fluid, and that
keeps up with the trends. This article
series is being written to allow you a sneak peek into the lives of some of
designers that are part of the 2012 Phoenix Fashion Week. The
interviews comprise of candid discussions and questions asked of the designers
and my interpretation of their answers.
The write-up will be a summary of the conversation. 
Samantha Patterson sees fashion as a universal form of expression that eludes no one. Everyone has to wear clothes at some point and with individual choices, fashion speaks to the person wearing it. No matter what the likes or preferences, Samantha strives to help people express themselves through different garments and silhouettes. She remembers always being involved with sewing and used her Mom’s sewing machine. Half-way through her college pursuit, Samantha made the commitment to pursue fashion solely and transferred to LA to make that dream come true. Her happiness in fashion is derived from the fact this encompasses her whole life and she can do it non-stop.
Samantha’s
fashion style is strong and her most creative artistic design happens between
sun down to sun up with musicals playing in the background to tantalize her
inspiration. Beyond the design, fabrics
are very important to her and she seeks fabric that proves to have
longevity. She designs for real women in
the workplace that are looking for something classic, sharp, and with fabulous
lines. This proves to help create styles
that are durable and will last a long time.
Another aspect she includes in her creation is to make them easy to
manage. Samantha keeps inline with the
trends however uses pastel and muted colors as accents to the main colors.
Modestwear,
which is Samantha Patterson’s tagline, is defined as clothing that
covers the shoulders, goes to the knees and has no plunging necklines. For Samantha, influences from her upbringing
and environment led her to identify a market that called for these types of
clothing options. In business,
education, and religious circles sometimes conservative clothes and appearances
are called for. This was one of the
voids that Samantha was looking to fill.
Even in conservative dress, the desire to be fashionable still exists
and for Samantha this enables her to use her creativity to design inside the
box of her modestwear parameters using experimentation on new design details
and embellishments to keep things different, unique and stylish.
For Samantha,
quality is paramount, creating garments that are comfortable, fashionably sexy
and modest is the goal. For her and her
customers, “Modest is the new black.”
She wants her customers to be confident and feel good in their clothes
and not feel like they are taking a risk with a style. There will be more to come with new lines and
more innovative styles and what she brings to Phoenix Fashion Week 2012. One thing is
for sure, with Samantha Patterson designs you cannot go wrong, only
right.
