Thursday, June 28, 2012

Hot, Bold, and Beautiful…Style in Action

If you want to talk about transformations, this years Phoenix Fashion Week is going to be on top with all the incredible designers being brought into the mix.  Here's the recap of the event on Thursday, June 21, 2012.
Last week, not only was the heat on in Miami with the NBA Finals, but it ruled the space at the Musical Instrument Museum in Phoenix on June 21, 2012 with the fashionistas out in style and the paparazzi photographers out to cover the next big announcement from Phoenix Fashion WeekEmerging Designers 2012!!  The excitement and the energy were strong as the anticipation built up in the pre-event gathering where heavy networking, pictures, and people watching took place.  There were designers, jewelers, and other fashionable attendees everywhere you looked. 
In their normal guided pace, Phoenix Fashion Week kept the crowd on its toes waiting until everything was just right and the moment the doors opened there was the frenzy to get to the right position to have the best views.  The Founder’s Room was the site where all would take place on this lovely night.  As always, there is plenty of media, fans, support, family and friends in the audience and it was standing room only once everyone was allowed into the room.  The organizers for the event began the night with the introductions and Brian Hill, Executive Director for Phoenix Fashion Week,  took his place at the helm and started the show. 
I always get goose bumps at these times as you are in place where history is being made with these types of events.  You get to see the past accomplishments and then begin to see the vision for the year and into the future at these times.  Brian did not disappoint anyone.   He started off making sure everyone was seated and began discussing , “The Experiment”.   More to come on that later.  A great message was delivered from the main sponsor for Phoenix Fashion Week, Balluun Inc. , who has developed a business collaboration and commerce network to rival all others.  They are very excited to be involved with these events and you will see more of them. 
Now to the highlights - the introductions of the emerging designers:    1) Bri Seeley was out the gate first with a blue and white flowing dress, 2) ENVY sauntered into the room with a black and white block design outfit that was bold, 3) EYE Thread rocked a very versatile, patterned, and lovely creation that just exuded confidence,  4) Italia Rocks Couture strutted with the classic chic long black dress couture style, 5) JHaus entered with a dynamic model wearing an innovative open back design, 6) Living Dreams shared a great message and the look and feel of paradise with the blue hue T-Shirt, 7) Ofra Style walked into what seemed like their fan club of support with an incredibly comfortable styled jumpsuit that has versatility, 8) Samantha Patterson demonstrated that Arizona does have more than one season with the classic simple skirt and blouse-jacket style with very nice cuts, 9) Sew Twisted Designs showed why they were twisted with a nice pairing of pants and top, 10) Paulie Gibson definitely included a unique styling and colorful array for their menswear model, 11) Shawl Dawls carried the catwalk with the stylish convertible and classic styling with the shawl and pants, and finally 12) Suzzane Lay showed another way you could lace it up with the purple flush dress.
You can see the designers and read more about them at their links on Phoenix Fashion Week’s page Emerging Designers 2012.  The night was not over with those introductions as SJ Couture talked about what the next steps and the journey was like based on their past experience.  Additional announcements were made and several successes were shared from the podium.   The last great information shared was that Miss Arizona USA (2011) Brittany Brannon, was there representing for her first major event of Phoenix Fashion Week as the new Fashion Host of PHXFW TV.  She was amazing and did a fabulous job as contributing host along with Brian Hill and the rest of the team.  Looking forward to a fantastic season with Phoenix Fashion Week!!!

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