I recently
wrote an article called “Fashion with a Cause” which described how those in
fashion could make a difference in people’s lives especially those in
need. What if the scenario is reversed? What if the Cause itself can actually drive
one to create fashion that in the end will have the same result? This article series is being written to allow
you a sneak peek into the lives of some of designers that are part of the 2012 Phoenix Fashion Week. The interviews
comprise of candid discussions and questions asked of the designers and my
interpretation of their answers. The
write-up will be a summary of the conversation.
EYE Thread fits the concept of
an organization that has a cause. Their
beginning came from the roots of their desire to make a difference for
individuals, communities, and the world.
What you don’t know is they did not originate with an idea to be in
fashion but to help others and do things differently. Their brand which is young and fresh starts
with a communication of "Resource Integrity". This is their commitment to no mass
production, usage of products created and made in the USA, only responsible
manufacturing, and support of independent artists and to create an economy in
the USA.
They have
considered all their moving parts and how everyone is impacted, the benefits,
and created what can only be described as an innovative union of resources and
design that strives to have a unique footprint in the fashion world. As EYE Thread has evolved over
the last year their focus has been on taking quality materials and creating
functional luxury collection of couture styled accessories, custom designed to
order bags, clothing and more. They want
you to "Express your own existence."
The artists and designers they work with have that chance and they
encourage their customers to embrace that philosophy as well. They are a brand the "celebrates the
history of fashion." Every piece
comes from the soul and has the spirit of change built into it.
Through
their efforts, EYE Thread
has included in their core structure, the art of giving back and supporting
charities. They offer their clients an
opportunity to join their cause in many ways that we will discover this October
at Phoenix Fashion Week. Their
passion and love is sewn into everything they do as they support the philosophy
behind being made in the USA. EYE Thread makes the fashion
world move.
Twitter: @EYEThread
