Tuesday, September 11, 2012

Fashionista Dreams in Style, Designer Article Series, Part 3

I recently wrote an article called “Fashion with a Cause” which described how those in fashion could make a difference in people’s lives especially those in need.  What if the scenario is reversed?  What if the Cause itself can actually drive one to create fashion that in the end will have the same result?  This article series is being written to allow you a sneak peek into the lives of some of designers that are part of the 2012 Phoenix Fashion Week.  The interviews comprise of candid discussions and questions asked of the designers and my interpretation of their answers.   The write-up will be a summary of the conversation.

EYE Thread fits the concept of an organization that has a cause.  Their beginning came from the roots of their desire to make a difference for individuals, communities, and the world.  What you don’t know is they did not originate with an idea to be in fashion but to help others and do things differently.  Their brand which is young and fresh starts with a communication of "Resource Integrity".  This is their commitment to no mass production, usage of products created and made in the USA, only responsible manufacturing, and support of independent artists and to create an economy in the USA.
They have considered all their moving parts and how everyone is impacted, the benefits, and created what can only be described as an innovative union of resources and design that strives to have a unique footprint in the fashion world.  As EYE Thread has evolved over the last year their focus has been on taking quality materials and creating functional luxury collection of couture styled accessories, custom designed to order bags, clothing and more.  They want you to "Express your own existence."  The artists and designers they work with have that chance and they encourage their customers to embrace that philosophy as well.  They are a brand the "celebrates the history of fashion."  Every piece comes from the soul and has the spirit of change built into it. 

Through their efforts, EYE Thread has included in their core structure, the art of giving back and supporting charities.  They offer their clients an opportunity to join their cause in many ways that we will discover this October at Phoenix Fashion Week. Their passion and love is sewn into everything they do as they support the philosophy behind being made in the USA.   EYE Thread makes the fashion world move.
Twitter:  @EYEThread  

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