CARIBBEAN BRAND ISY B . UNVEILS
HI-TECH DRESSES THAT BEAT THE HEAT AT SHOP GARMENT DISTRICT PHOENIX
GEORGE
TOWN, CAYMAN ISLANDS
(25 July 2016) - Caribbean fashion brand Isy B., plans to bring its jet-set
island cool to the Phoenix heat when it unveils a sneak peek at its new hi-tech
fashion collection at Shop Garment District in Phoenix on August 5th.
Introducing a new way of dressing
for the Arizona heat, Isy B. is sure to bring relief to fashionistas who no
longer want to compromise between looking beautiful and feeling comfortable. The
luxury brand’s chic dresses offer SPF 30 sun protection, moisture wicking,
breathability, and a protective freshness shield, all of which are designed to keep
you looking and feeling flawless on the hottest of days. The brand will infuse
the Shop Garment District runway with its signature tropical style as the
Phoenix Fashion Week Top 40 models take the dresses for a test run on the
catwalk. Attendees will get a sneak peek of what to expect on the runway at the
Phoenix Fashion Week grand finale event at Talking Stick Resort in October
2016.
Launched in 2015, the brand’s goal
is to elevate fashionable womenswear to a new level of comfort using the latest
developments in technical fabrics. The idea for the brand was born when founder
and jet-setter Isy Obi struggled with pulling together a stylish wardrobe that
could keep her cool and comfortable at home in the sun drenched Cayman Islands,
and also travel with her around the world.
“For many women, summer-time dressing is a comprise between
comfort and style, but with the fabric technology we have available today, we
can change that.” Said Obi, “Menswear companies have been ahead of the game in
incorporating environmental technology into their collections. I looked around
the fashion industry for similar fashion for women and when I was unable to
find what was needed, I created it. Launching at the
Shop Garment District event is a great opportunity to introduce Isy B. directly
to Phoenix’s discerning fashionistas.”
"I look forward to experiencing Isy B’s unique
capsule collection during our annual Shop Garment District event as this will
be major step towards the brand’s success," said Brian Hill, Executive Director
of Phoenix Fashion Week
Isy B. will be joined on the runway
at Shop Garment District by 14 other Phoenix Fashion Week Emerging Designers from
the USA and around the world.
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About
Isy B.
Isy
B. is the premier luxury fashion brand from the Cayman Islands, bringing
comfort and functionality by fusing innovative fabric technology with a high
fashion aesthetic in its modern dress collections. Isy B.’s philosophy is “Feel Good Luxury”, aka clothing that looks luxurious,
but is still comfortable and versatile. Its mission is to design beautiful dresses
for women who want to feel as good as they look. Inspired by travel, the Isy B. collection is
global style that’s re-imagined for the wardrobe of the modern jet setter. The
Isy B. woman can effortlessly travel anywhere with signature levels of luxury
and comfort that blur the line between high fashion and technology.
About
Phoenix Fashion Week
Phoenix
Fashion Week is the leading fashion industry event in the Southwest. Our core purpose is to build
sustainable brands from the ground up while pushing the Arizona fashion
industry forward. The organization’s mission is 'Bridging Designers &
Buyers' through three pillars of fashion, education, and community. Through
educational fashion seminars, year-round fashion events and charitable
partnerships, Phoenix Fashion Week continues to gain rapid acclaim for its
community service efforts and for infusing world-class innovation into the
Southwest.
Press
Contacts:
Isy Obi
Director & Designer
Isy B.
+1 345 326 4002
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