Tuesday, July 26, 2016




GEORGE TOWN, CAYMAN ISLANDS (25 July 2016) - Caribbean fashion brand Isy B., plans to bring its jet-set island cool to the Phoenix heat when it unveils a sneak peek at its new hi-tech fashion collection at Shop Garment District in Phoenix on August 5th.

Introducing a new way of dressing for the Arizona heat, Isy B. is sure to bring relief to fashionistas who no longer want to compromise between looking beautiful and feeling comfortable. The luxury brand’s chic dresses offer SPF 30 sun protection, moisture wicking, breathability, and a protective freshness shield, all of which are designed to keep you looking and feeling flawless on the hottest of days. The brand will infuse the Shop Garment District runway with its signature tropical style as the Phoenix Fashion Week Top 40 models take the dresses for a test run on the catwalk. Attendees will get a sneak peek of what to expect on the runway at the Phoenix Fashion Week grand finale event at Talking Stick Resort in October 2016.

Launched in 2015, the brand’s goal is to elevate fashionable womenswear to a new level of comfort using the latest developments in technical fabrics. The idea for the brand was born when founder and jet-setter Isy Obi struggled with pulling together a stylish wardrobe that could keep her cool and comfortable at home in the sun drenched Cayman Islands, and also travel with her around the world.

“For many women, summer-time dressing is a comprise between comfort and style, but with the fabric technology we have available today, we can change that.” Said Obi, “Menswear companies have been ahead of the game in incorporating environmental technology into their collections. I looked around the fashion industry for similar fashion for women and when I was unable to find what was needed, I created it. Launching at the Shop Garment District event is a great opportunity to introduce Isy B. directly to Phoenix’s discerning fashionistas.”

"I look forward to experiencing Isy B’s unique capsule collection during our annual Shop Garment District event as this will be major step towards the brand’s success," said Brian Hill, Executive Director of Phoenix Fashion Week

Isy B. will be joined on the runway at Shop Garment District by 14 other Phoenix Fashion Week Emerging Designers from the USA and around the world.


About Isy B.
Isy B. is the premier luxury fashion brand from the Cayman Islands, bringing comfort and functionality by fusing innovative fabric technology with a high fashion aesthetic in its modern dress collections. Isy B.’s philosophy is “Feel Good Luxury”, aka clothing that looks luxurious, but is still comfortable and versatile. Its mission is to design beautiful dresses for women who want to feel as good as they look.  Inspired by travel, the Isy B. collection is global style that’s re-imagined for the wardrobe of the modern jet setter. The Isy B. woman can effortlessly travel anywhere with signature levels of luxury and comfort that blur the line between high fashion and technology.

About Phoenix Fashion Week
Phoenix Fashion Week is the leading fashion industry event in the Southwest.  Our core purpose is to build sustainable brands from the ground up while pushing the Arizona fashion industry forward. The organization’s mission is 'Bridging Designers & Buyers' through three pillars of fashion, education, and community. Through educational fashion seminars, year-round fashion events and charitable partnerships, Phoenix Fashion Week continues to gain rapid acclaim for its community service efforts and for infusing world-class innovation into the Southwest. 

Press Contacts:
Isy Obi           
Director & Designer                                                               
Isy B.                                                                         

+1 345 326 4002

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