Health and wellness transformations may appear to be a
trend; however, your health and wellness should never just be a trend. It’s easy to take for granted all the things
you and other family members can do, until one day, you’re in a car accident,
you experience a stroke, a loved one has a heart attack, someone gets diagnosed
with diabetes or cancer, you can’t walk due to an injury, you can’t eat normal because
you experience digestive or other processing issues. This is the not so pleasant reality that each
of us faces. No one really wants to
discuss the “what if” scenarios, but when you are affected by any one of these
health challenges or others, you shouldn't avoid them.
Several areas of health and wellness are often seen as and
considered frivolous, narcissistic and cosmetic. So you’re asking yourself about now, what
does this have to do with health and wellness? It’s about choices and how you are affected by
them. Once you experience an injury or
have been diagnosed with certain ailments or diseases or experience things due
to heredity, there are choices that must be made to determine how you address,
treat, manage, and become healthy again or survive what you are experiencing.
Society will often judge individuals for making choices
about their health related to their looks or what is perceived to be
superficial or based on other perceptions.
And then there is the factor of the cost related to health and wellness,
whether its nutrition related, spa treatments, reductions of all sorts,
enlargements of other sorts, workouts, gyms, memberships, MLM (multilevel
marketing products/services), therapies, and on and on.
I've had the opportunity to meet with a company that has a
strong philosophy related to helping others.
They believe that if that you can educate individuals on the benefits
and the impacts of certain health treatments and then generate progress reports
that reflect the changes and provide relevant information over a period of
treatments and time, that individuals can experience improvements. With information, the individuals can then
empower themselves to manage their health based on facts - facts that are
generated through innovative integrated technologies part of the treatment process.
Livin’ Lighter, located at 14891 N Northsight, Suite #121,
Scottsdale, AZ 85260, owned and operated by Karl Bode and Nancy Fromm, is
focusing on providing non-invasive fat reduction through the use of latest LED
Light technology, LIVIN’ LIGHTERTM.
Their magical buzz words are “No Pain – No Surgery – No Downtime”. It would be easy to copy and paste and take
the touted research that is published and use that to explain what’s happening
with the technology and why Livin’ Lighter
is focusing on this line of treatments and why they are viewed as being part of
an economic development boom for health and wellness services. In my short but in-depth discussion with one
of the co-owners, Karl Bode, I discovered much more to the why behind their
choices of how they want to serve their clients.
Suffice it to say, my coverage is being separated into a three-part
series covering, the business, the customer experience, and the technology
innovation for Livin’ Lighter.
The Business of
Med Spas – Livin’ Lighter – Part One
The business of
Med Spas is big (expected to reach over
$3B in 2016 for the US) especially in what are designated as travel
destination cities where individuals travel to the city for the
experience. I’m no stranger to Med Spas
and have had the opportunity to experience not only locally, but also nationwide
some very specific destination locations that cater to spa experiences. From Orlando to Miami and Tampa, to Houston,
out west to La Jolla and West Hollywood, to local spots in Chandler, Phoenix,
and Scottsdale, I’ve had the chance to experience just what the Med Spa
experience is about. Coming from a
background that included customer service, spas are perceived that they should
have an impeccable level of treatment of the customer. This treatment or session includes from the
moment an individual should walk in the doors, to the greeting, welcome and
sign-in, the services explanation for the treatment, the set-up and readiness,
to the wait time for treatment, and then to the actual treatment, the
environment and office aesthetics, the after-care, review of treatment
outcomes, and then follow-up.
Unlike other spas, Livin’
Lighter has a primary focus from a business perspective on body
contouring. They define this to be loss
of inches (fat loss) on the waist, hips, thighs, arms, and anywhere the LED
Light technology can be applied.
Livin’ Lighter is
working to crush the perception that these services are only available to the
celebrity lifestyle or exclusive limited clientele. Through their branding and their own personal
experience with the technology and services, they have established a business
model that while new, they are definitely looking to over time evolve and to
grow. The demand for services is there
and Livin’ Lighter knows they have
what the populous is looking for.
While the perception that this business is about luxury nice
to have’s, fat reduction is extremely important in an overall persons health
management. Anyone that is fighting
diabetes or even back injury, weight plays a huge impact to the recovery and
management of. Fat is something that in
small quantities is helpful for some brain function, however as part of the
American diet, it could definitely use some trimming. Body Fat Percentage measurements are used by
most physical trainers and doctors who are helping clients with
weight-loss. The business of Livin’ Lighter is working to help
fight and reduce fat. What more could
you ask for?
In Part II of the article series, we will talk about the
full customer service and client experience for Med Spas including personal
experience with Livin’ Lighter. To learn
more about Livin’ Lighter, visit their website:
https://www.livinlighter.com
or call for your own appointment to find out and experience yourself – phone: (480)
757-2639.
