A CLOSER LOOK AT THE TIE DYE COMPANY

THE TIE 

DYE

COMPANY

Who ever thought we would see tie-dyed clothing on the runway? Phoenix Fashion Week has found a young and vibrant spirit in The Tie Dye Company. This brand has put a nice spin on the tie dyed look. It is fun, sexy and fabulously stylish! 

Guys and girls alike should be rockin' the tie dyed look. And that's the beauty of living in the land of the sun. You can wear this look any time, year round. The founder of The Tie Dyed Company, Dalton England graciously granted us this interview while getting ready for the big event October 3rd at the Talking Stick Resort. 

Let's get to know Dalton and his brand...

How did The Tie Dye Company come to light?

"The Tie Dye Company was an idea that I stumbled on while searching for products to sell online after stepping away from my previous job. If you’ve ever been jobless, had to search for a new job, or just needed money to pay your bills but didn’t have an income, then you probably know how I was feeling. I still feel that way now, I just decided to put all that energy into working on myself and chasing my own dream instead of somebody else’s. 

So I started by selling everything I owned on eBay, did a few online courses for e-commerce, social media and internet marketing, read a bunch of books, and eventually came across this app that tells you how much people are searching for a specific term on the internet and the amount of results that show up from sellers. 

When I searched “tie dye”, I thought maybe it was broken, because no way 350,000 people are searching for tie dye per month and only 32 results are showing up. But after some more research, I felt like I was really on to something and about to be the next plug for tie dye merch." 

I love tie dye clothing so thank you for bringing it to the head of the class. What is it about this particular style that inspires you to create tie dye clothing?

"At first, literally just the fact that it was considered a “profitable” item, since nobody else was really selling it online. I still don’t think I’m even scratching the surface of what I can do with it in terms of sales, but I really would like to be the next major distributor for tie dye. I never made or owned a single tie dye shirt before this idea, so it has been a big learning experience with trial and error, but it has taught me many things and I am enjoying the creative aspects of it as well as the opportunities and connections that have come from it." 

I love your ambition and drive! Your right... who knew that many people would be searching for tie dyed clothing. Great job on finding a winner lol. 

Tie dye clothing is fun and brings an air of happiness to it. I simply love it! One of the best aspects of your brand is that its for the entire family. All ages can relate to the style. 

How does your brand standout from other tie dye brands?

"The Tie Dye Company brand is still a newborn baby, but it’s a growing community of dream chasers, artists, and black sheep rebels. We don’t believe in being the same as everybody else, we challenge the status quo, and we believe in the power of positivity at an individual level all the way to a global level. We are unique in so many ways, but I personally think we stand out because of our “Company”. We have surrounded our brand with some amazing people."

I loved the tie-dye tank dress. What other pieces do you create beyond the stylish t-shirts?
"I’ve been messing around with so many different products. I recently made some denim jogger pants to match a shirt, and in the past I have made colorful overalls, sweats, leggings, kids dresses and shirts, hoodies, baby onesies, socks, bucket hats, bandanas, bed sheets, pillow covers, and more. If I don’t get a tie dye car sponsor from Tesla, I’ll be pretty bummed." 

Dream big, dream big!!! Gotta love your enthusiasm. I'm sure one way or another Tesla will learn about The Tie Dye Company. Now...

Tell us a little something about Dalton England? 

"I’m always doing something different and never took too many things seriously in life unless I really had to. I spent most of my life playing baseball, but always had side hobbies I’d practice for fun. 

Art has always been a passion of mine, I just haven’t figured out which type to stick with yet. So, I’m just going to keep doing whatever I enjoy at the moment as much as I can." 

Where does the inspiration come from going from a baseball player turned fashion designer?

"I think it comes from who I am as a person. I grew up only knowing baseball. All I wanted to do was play baseball, all I wanted to be was a baseball player, and all I saw myself doing in the future was baseball. Now that I am back home and that dream has come to an alarming wake up call from the real world, I’ve been searching everywhere for my new passion. 

I tried comedy, snowboarding and longboarding down dangerous hills, I learned how to play guitar in 30 days and documented the progress, I even tried going out by myself to see what that was like. I basically just tried doing anything I felt uncomfortable with or was scared of because I wanted to conquer all my fears and figure out who I really 

was. 

But what I learned was that you really can’t go looking for what you are passionate about, you just have to be passionate about everything you do, and the rest will fall into place. When I stopped pressuring myself to do things and only did the things I wanted to do because my gut told me to, that’s when I felt in tune with my goals and inspirations."

How did you enjoy your runway show at the The Moxy?

"It was awesome! The models really made that night happen for me, so all the credit to them and the people who made them look good and to Kristin and Betsy, who helped run my pop-up shop. I enjoyed it because of the people who helped make it possible." 

Hey like I always say, "team work makes the dream work". A good team is vital. That night was so busy and electrifying because it's like the prequel to the October event. Your pop-up shop was jumping too.

Any struggles you've encountered on this journey you care to share with us?

"Honestly, every day feels like a new challenge at this point. This week I made over 200 tie dye shirts, including screen printing graphics on them, so it felt like a big week for me. But first, my car broke down in the middle of an intersection on Monday, when a cop helped push it to the side of the road, the only set of keys to the car got locked inside. I was up all night trying to figure out how to get my car back, knowing I had all these shirts to make, plus the shirts I had to make and ship from the website orders. I am used to making frequent midnight trips to the post office, though. 

The hardest part, was actually keeping The Tie Dye Company brand and business running at the same time that I was trying to get my car running. My car still isn’t fixed today, but I am used to not using it anyway and have found the bright side of the situation. I haven’t driven to the post office once since I started this brand and my favorite part of the day is always the trip to the post office for some fresh air. Other than that, nothing has really been easy. 

The only thing that has gotten easier is sleeping at night. I’m grateful for all the challenges, because they make me better at the end of the day and that’s made a huge difference in my life as far as motivation and long-term goals."

Although you are knee deep in it, what is your most valuable take away from Phoenix Fashion Week’s bootcamp?

"Proactive anticipation, because you have to be prepared for anything. But most importantly, that nobody is going to do anything for you. No matter what, the only thing that matters is doing. 

Manifestation, “The Secret”, and all those things are cool, but I feel they are only fuel to the fire. If you really want something, you have to go get it yourself and the hardest part is starting. You just gotta start, execute and experience, fail fast, learn, and give more than you take in every situation." 

Do you have other passions besides a clothing designer?

"Like I mentioned before, I am passionate about too many things to put into one basket. I just want to make a positive impact on the people around me and hopefully build a community from the ground up so we can actually say we left the planet a better place than when we entered it."

What advice would you give to the next aspiring fashion designer?

"My advice to anyone is just chase your dreams. At the end of the day, that’s what you really want, and if you don’t go for it, I think you’re missing out on what life is really suppose to be about."

Where do you envision The Tie Dye Company to be in 5 years? 

"Driving a special edition one-of-kind Tie Dye Tesla Mobile Work Station Semi-Truck traveling the nation doing pop-up shops and sponsoring events for performing and visual artists."

OMG I absolutely love this dude! Dalton England, you and your larger than life personality are going to light up the runway with your tie dye collection. Get your Phoenix Fashion Week tickets here to see The Tie Dye Company show out on the runway. There are 3 great nights of fashion that you don't want to miss out on. Besides, it is fun to get dressed up and get submerged in a night of fashion. It's always a party!

IG - @tie_dye_company

See you on the runway!
Toy



Photos provided by The Tie Dye Company

Presented by www.chronicbehavior.com/   @chronicbehavior

www.facebook.com/FilmFashionFutures.com

Thanks to the Chronic Behavior team 
 for their excellent coverage of the event. They are the team helping to support and promote the brand. We appreciate you for your continued support.

SHOP at F.A.B.R.I.C.

Facebook Event - https://www.facebook.com/events/1837248866586702/

Visit our Local Designer/Boutique Vendor Benefit Sale

Local fashion designers and boutiques are joining up to bring you one of the most unique shopping events of the year. Free admission and tours of the new fashion incubator. Vendors include Phoenix Fashion Week's 2016 Designer of the Year, Laura Tanzer, Tiger Lily Dress Shop, specializing in Euro-style clothing for curvy women, quirky-cool shoes by ME Linda, ultimately wearable designs by House of Holmes, and much more. Meet the designers in person, and enjoy a tour of the working incubator all weekend. All vendors are donating a portion of their proceeds to Arizona Apparel Foundation to help grow the fashion industry in Arizona.

Event Dates & Times:
Friday, May 26th, 12 pm – 8 pm.
Saturday, May 27th, 12 pm - 8 pm.
Sunday, May 28th, 12 pm – 5 pm.


Free Admission

Hosted at: 
Arizona Apparel Foundation
F.A.B.R.I.C.
132 E Sixth Street
Tempe, AZ
85281

info@azapparelfoundation.com

Fashionista Dreams in Style, Designer Article Series, Part 6

Have you ever had something special that everyone wanted or that everyone asked where you got it from because they just had to have one like you?  This article series is being written to allow you a sneak peek into the lives of some of designers that are part of the 2012 Phoenix Fashion Week.  The interviews comprise of candid discussions and questions asked of the designers and my interpretation of their answers.   The write-up will be a summary of the conversation.

Shawl Dawls has become the new “Dawl” in the house this year and are living it large in their big dream of the big house at Phoenix Fashion Week 2012.  Julie Cruz and Roshena Chadha had always wanted to start their own business and in 2012 of this year, this became the reality for them as a team; they could be finally dedicated to what they love.  Their fashion sense was evident in their early experiences, as both Julie and Roshena pursued careers working with fashion which also included Roshena having a couture and active line.  Their inspiration started with a shawl and their idea evolved into what is now known as Shawl Dawls.  This unique creation has 15 different looks with a one-size fits all design that includes being an easy to care for garment, to which the possibilities are endless.  Their creativity and individuality has meshed together in such a way with their designs and versatility that anyone who has a shawl can feel like it was made just for them and the shawl can become part of who they are and their personality.

 

For Shawl Dawls, what was important, was the creation of a garment that could be easily washed, taken everywhere, could be compact, fit virtually anyone, be comfortable and great feeling, unique looking, and can be styled multiple ways.  They are inspired continuously by the fabrics and search high and low for fabrics that just plain feel good, are easy to work with, have a great texture.  By finding fabrics infused with the patterns, prints, colors they have been able to really dress their customers from morning to night and allow them to experience casual to glamorous all with a single garment.

In addition to the wonderful shawls, there are brooches and belts that can help to accessorize and style the shawls into the 15 different looks they share.  If you want something that can fit every need, this shawl can practically do it.  Customers with shawls are encouraged to wear the shawl over or under clothing and try it different ways.  There is no wrong way to style their shawl.  The philosophy and statement behind the line revolves around the concept of being a doll which is defined as fabulous women, being the best person they can possibly be.  The joy they have in this creation is that it has enabled them through their design to provide confirming affirmations to their customers that go beyond the look of just fashion.

Shawl Dawls' message is of lifestyle and confidence which is reflected in the four elements of their design 1) perfect fashion solution, 2) perfect travel accessory, 3) perfect gift, and 4) perfect feeling.  Besides those elements, they are reinforcing the idea of the design in that it is a great layering piece, it is light and easy to travel with, that it can be a main staple for any wardrobe, enabling anyone to enjoy it because of the one size fits all and all these lead to their mission of making the customers feel sophisticated, confident, and having effortless beauty.  We are ready and waiting for the Shawl Dawls runway with Phoenix FashionWeek 2012.  With Shawl Dawls you will be transformed into a fashionista “Dawl” with style, it’s your only choice. 

Fashionista Dreams in Style, Designer Article Series, Part 5

 The everyday women can be inspired by many things and is often challenged to find that fashion that works daily.  Especially with fashion, women are looking for wardrobe that is flexible, fluid, and that keeps up with the trends.  This article series is being written to allow you a sneak peek into the lives of some of designers that are part of the 2012 Phoenix Fashion Week.  The interviews comprise of candid discussions and questions asked of the designers and my interpretation of their answers.   The write-up will be a summary of the conversation. 

 
Samantha Patterson sees fashion as a universal form of expression that eludes no one.  Everyone has to wear clothes at some point and with individual choices, fashion speaks to the person wearing it.  No matter what the likes or preferences, Samantha strives to help people express themselves through different garments and silhouettes. She remembers always being involved with sewing and used her Mom’s sewing machine.  Half-way through her college pursuit, Samantha made the commitment to pursue fashion solely and transferred to LA to make that dream come true.  Her happiness in fashion is derived from the fact this encompasses her whole life and she can do it non-stop. 

Samantha’s fashion style is strong and her most creative artistic design happens between sun down to sun up with musicals playing in the background to tantalize her inspiration.  Beyond the design, fabrics are very important to her and she seeks fabric that proves to have longevity.  She designs for real women in the workplace that are looking for something classic, sharp, and with fabulous lines.  This proves to help create styles that are durable and will last a long time.  Another aspect she includes in her creation is to make them easy to manage.  Samantha keeps inline with the trends however uses pastel and muted colors as accents to the main colors. 

Modestwear, which is Samantha Patterson’s tagline, is defined as clothing that covers the shoulders, goes to the knees and has no plunging necklines.  For Samantha, influences from her upbringing and environment led her to identify a market that called for these types of clothing options.  In business, education, and religious circles sometimes conservative clothes and appearances are called for.  This was one of the voids that Samantha was looking to fill.  Even in conservative dress, the desire to be fashionable still exists and for Samantha this enables her to use her creativity to design inside the box of her modestwear parameters using experimentation on new design details and embellishments to keep things different, unique and stylish. 

 For Samantha, quality is paramount, creating garments that are comfortable, fashionably sexy and modest is the goal.  For her and her customers, “Modest is the new black.”  She wants her customers to be confident and feel good in their clothes and not feel like they are taking a risk with a style.  There will be more to come with new lines and more innovative styles and what she brings to Phoenix Fashion Week 2012.  One thing is for sure, with Samantha Patterson designs you cannot go wrong, only right.

Fashionista Dreams in Style, Designer Article Series, Part 4

Our perceptions are much influenced by our experiences and how we learn to adapt and embody those things we choose to believe in.  Fashion gives us this opportunity to express who we are and what we believe and often times a way to share this with others.  This article series is being written to allow you a sneak peek into the lives of some of designers that are part of the 2012 Phoenix Fashion Week.  The interviews comprise of candid discussions and questions asked of the designers and my interpretation of their answers.   The write-up will be a summary of the conversation.

Ofra Aricha of OfraStyle has made herself known for her ability to make your daily life convertible and flexible if you so choose.  The designs she creates enable one to see past the limitations of traditional apparel that normally has one purpose and one way to wear it.  Ofra was always attracted to colors and fabrics and at the early age of 10 she delved into her mother’s closet to experiment and create using her mother’s sewing machine.  She had the opportunity to study in Europe Photography and Art which helped to develop her eye for the beauty she now creates in her special clothing lines.  In her early years, she was already distributing her creations to stores so this experience has allowed her to build and come back to something she loves now and has launched with OfraStyle.

 

Her restart into fashion design most recently happened when she moved here to Arizona five years ago and built a successful Mobile Alteration business.  She was inspired and prompted by her good friend and partner Lisa Miller to take what she had started with one design to continue and expand her vision.  The first convertible jumpsuit which is one of her signature pieces evolved with fine fabric from Israel.  Not only has her original line evolved however they will be soon branching into to other lines where flexibility and comfort are import as well as the flash of colors you are used to seeing in her every day wear.

Ofra is focused on making fashion practical and flexible to fit each person’s lifestyle the way they choose to adapt it.  She loves the casual by day and contemporary by night philosophy infused into her garments which enable one to have different looks from morning to night with the same piece.  Colors and the different fabrics make her products stand out uniquely and there is a definite flow and unpredictable nature about the blending of these to make the designs have life.  For Ofra, the colors in the fabric have energy of their own and are important in meaning similar to chakra colors of energy.  Age does not matter to Ofra and she believes that being able to start new every day without limitations is what her creations are about.  Her desire to see others inspired and coached to live that unlimited life without impossibility and her designs of OfraStyle are her way to reach your soul.

Website:  http://www.ofrastyle.com/shop/

Twitter:  @OfraStyle

Fashionista Dreams in Style, Designer Article Series, Part 3

I recently wrote an article called “Fashion with a Cause” which described how those in fashion could make a difference in people’s lives especially those in need.  What if the scenario is reversed?  What if the Cause itself can actually drive one to create fashion that in the end will have the same result?  This article series is being written to allow you a sneak peek into the lives of some of designers that are part of the 2012 Phoenix Fashion Week.  The interviews comprise of candid discussions and questions asked of the designers and my interpretation of their answers.   The write-up will be a summary of the conversation.

EYE Thread fits the concept of an organization that has a cause.  Their beginning came from the roots of their desire to make a difference for individuals, communities, and the world.  What you don’t know is they did not originate with an idea to be in fashion but to help others and do things differently.  Their brand which is young and fresh starts with a communication of "Resource Integrity".  This is their commitment to no mass production, usage of products created and made in the USA, only responsible manufacturing, and support of independent artists and to create an economy in the USA.

 

They have considered all their moving parts and how everyone is impacted, the benefits, and created what can only be described as an innovative union of resources and design that strives to have a unique footprint in the fashion world.  As EYE Thread has evolved over the last year their focus has been on taking quality materials and creating functional luxury collection of couture styled accessories, custom designed to order bags, clothing and more.  They want you to "Express your own existence."  The artists and designers they work with have that chance and they encourage their customers to embrace that philosophy as well.  They are a brand the "celebrates the history of fashion."  Every piece comes from the soul and has the spirit of change built into it. 

Through their efforts, EYE Thread has included in their core structure, the art of giving back and supporting charities.  They offer their clients an opportunity to join their cause in many ways that we will discover this October at Phoenix Fashion Week. Their passion and love is sewn into everything they do as they support the philosophy behind being made in the USA.   EYE Thread makes the fashion world move.

 

Website:  http://www.eyethread.com/us/home.html

Twitter:  @EYEThread