Thursday, September 26, 2019



Who ever thought we would see tie-dyed clothing on the runway? Phoenix Fashion Week has found a young and vibrant spirit in The Tie Dye Company. This brand has put a nice spin on the tie dyed look. It is fun, sexy and fabulously stylish! 

Guys and girls alike should be rockin' the tie dyed look. And that's the beauty of living in the land of the sun. You can wear this look any time, year round. The founder of The Tie Dyed Company, Dalton England graciously granted us this interview while getting ready for the big event October 3rd at the Talking Stick Resort

Let's get to know Dalton and his brand...

How did The Tie Dye Company come to light?

"The Tie Dye Company was an idea that I stumbled on while searching for products to sell online after stepping away from my previous job. If you’ve ever been jobless, had to search for a new job, or just needed money to pay your bills but didn’t have an income, then you probably know how I was feeling. I still feel that way now, I just decided to put all that energy into working on myself and chasing my own dream instead of somebody else’s. 

So I started by selling everything I owned on eBay, did a few online courses for e-commerce, social media and internet marketing, read a bunch of books, and eventually came across this app that tells you how much people are searching for a specific term on the internet and the amount of results that show up from sellers. 

When I searched “tie dye”, I thought maybe it was broken, because no way 350,000 people are searching for tie dye per month and only 32 results are showing up. But after some more research, I felt like I was really on to something and about to be the next plug for tie dye merch." 

I love tie dye clothing so thank you for bringing it to the head of the class. What is it about this particular style that inspires you to create tie dye clothing?

"At first, literally just the fact that it was considered a “profitable” item, since nobody else was really selling it online. I still don’t think I’m even scratching the surface of what I can do with it in terms of sales, but I really would like to be the next major distributor for tie dye. I never made or owned a single tie dye shirt before this idea, so it has been a big learning experience with trial and error, but it has taught me many things and I am enjoying the creative aspects of it as well as the opportunities and connections that have come from it." 

I love your ambition and drive! Your right... who knew that many people would be searching for tie dyed clothing. Great job on finding a winner lol. 

Tie dye clothing is fun and brings an air of happiness to it. I simply love it! One of the best aspects of your brand is that its for the entire family. All ages can relate to the style. 

How does your brand standout from other tie dye brands?
"The Tie Dye Company brand is still a newborn baby, but it’s a growing community of dream chasers, artists, and black sheep rebels. We don’t believe in being the same as everybody else, we challenge the status quo, and we believe in the power of positivity at an individual level all the way to a global level. We are unique in so many ways, but I personally think we stand out because of our “Company”. We have surrounded our brand with some amazing people."

I loved the tie-dye tank dress. What other pieces do you create beyond the stylish t-shirts?
"I’ve been messing around with so many different products. I recently made some denim jogger pants to match a shirt, and in the past I have made colorful overalls, sweats, leggings, kids dresses and shirts, hoodies, baby onesies, socks, bucket hats, bandanas, bed sheets, pillow covers, and more. If I don’t get a tie dye car sponsor from Tesla, I’ll be pretty bummed." 

Dream big, dream big!!! Gotta love your enthusiasm. I'm sure one way or another Tesla will learn about The Tie Dye Company. Now...

Tell us a little something about Dalton England? 

"I’m always doing something different and never took too many things seriously in life unless I really had to. I spent most of my life playing baseball, but always had side hobbies I’d practice for fun. 

Art has always been a passion of mine, I just haven’t figured out which type to stick with yet. So, I’m just going to keep doing whatever I enjoy at the moment as much as I can." 

Where does the inspiration come from going from a baseball player turned fashion designer?
"I think it comes from who I am as a person. I grew up only knowing baseball. All I wanted to do was play baseball, all I wanted to be was a baseball player, and all I saw myself doing in the future was baseball. Now that I am back home and that dream has come to an alarming wake up call from the real world, I’ve been searching everywhere for my new passion. 
I tried comedy, snowboarding and longboarding down dangerous hills, I learned how to play guitar in 30 days and documented the progress, I even tried going out by myself to see what that was like. I basically just tried doing anything I felt uncomfortable with or was scared of because I wanted to conquer all my fears and figure out who I really 
But what I learned was that you really can’t go looking for what you are passionate about, you just have to be passionate about everything you do, and the rest will fall into place. When I stopped pressuring myself to do things and only did the things I wanted to do because my gut told me to, that’s when I felt in tune with my goals and inspirations."

How did you enjoy your runway show at the The Moxy?
"It was awesome! The models really made that night happen for me, so all the credit to them and the people who made them look good and to Kristin and Betsy, who helped run my pop-up shop. I enjoyed it because of the people who helped make it possible." 

Hey like I always say, "team work makes the dream work". A good team is vital. That night was so busy and electrifying because it's like the prequel to the October event. Your pop-up shop was jumping too.

Any struggles you've encountered on this journey you care to share with us?
"Honestly, every day feels like a new challenge at this point. This week I made over 200 tie dye shirts, including screen printing graphics on them, so it felt like a big week for me. But first, my car broke down in the middle of an intersection on Monday, when a cop helped push it to the side of the road, the only set of keys to the car got locked inside. I was up all night trying to figure out how to get my car back, knowing I had all these shirts to make, plus the shirts I had to make and ship from the website orders. I am used to making frequent midnight trips to the post office, though. 

The hardest part, was actually keeping The Tie Dye Company brand and business running at the same time that I was trying to get my car running. My car still isn’t fixed today, but I am used to not using it anyway and have found the bright side of the situation. I haven’t driven to the post office once since I started this brand and my favorite part of the day is always the trip to the post office for some fresh air. Other than that, nothing has really been easy. 

The only thing that has gotten easier is sleeping at night. I’m grateful for all the challenges, because they make me better at the end of the day and that’s made a huge difference in my life as far as motivation and long-term goals."

Although you are knee deep in it, what is your most valuable take away from Phoenix Fashion Week’s bootcamp?

"Proactive anticipation, because you have to be prepared for anything. But most importantly, that nobody is going to do anything for you. No matter what, the only thing that matters is doing. 

Manifestation, “The Secret”, and all those things are cool, but I feel they are only fuel to the fire. If you really want something, you have to go get it yourself and the hardest part is starting. You just gotta start, execute and experience, fail fast, learn, and give more than you take in every situation." 

Do you have other passions besides a clothing designer?
"Like I mentioned before, I am passionate about too many things to put into one basket. I just want to make a positive impact on the people around me and hopefully build a community from the ground up so we can actually say we left the planet a better place than when we entered it."

What advice would you give to the next aspiring fashion designer?

"My advice to anyone is just chase your dreams. At the end of the day, that’s what you really want, and if you don’t go for it, I think you’re missing out on what life is really suppose to be about."

Where do you envision The Tie Dye Company to be in 5 years? 
"Driving a special edition one-of-kind Tie Dye Tesla Mobile Work Station Semi-Truck traveling the nation doing pop-up shops and sponsoring events for performing and visual artists."

OMG I absolutely love this dude! Dalton England, you and your larger than life personality are going to light up the runway with your tie dye collection. Get your Phoenix Fashion Week tickets here to see The Tie Dye Company show out on the runway. There are 3 great nights of fashion that you don't want to miss out on. Besides, it is fun to get dressed up and get submerged in a night of fashion. It's always a party!

IG - @tie_dye_company

See you on the runway!

Photos provided by The Tie Dye Company

Presented by   @chronicbehavior

Thanks to the Chronic Behavior team 
 for their excellent coverage of the event. They are the team helping to support and promote the brand. We appreciate you for your continued support.

Thursday, September 12, 2019



This Phoenix Fashion Week designer brought a fresh and unique style of men's fashion the the runway. Keith English gives us stylish fun with an old school flare. I love seeing what designers can do with a constant revolving menswear line. 

Founder Karina English took time out her busy schedule to chat with us for a bit. Here's what we learned about Keith English:

Lady CEO Karina English

How does your husband feel about his name being a fashion brand?
"It wouldn't make sense any other way because the reason why I started this venture in the first place was because of him...he represents everything the brand is."
What is the inspiration behind the Keith English brand?
"My husband is my inspiration. Despite the all the adversity he has experienced in his life, despite the trials he continuously faces, he has always stood up for what is right and never backed down from his beliefs. The high collar represents his courage and strength to stand up, the contrasting prints- his spirit full of color, love and compassion." 

The big old school collar IS a fantastic touch to your shirts. Was that an error in design or purposeful?
"The design was purposefully and everything started with just the high collar, which was the first pattern I ever created. Then I played with different prints and colors, created my own shirt pattern and then the Keith English shirt was born."

What types of fabric do you prefer to work with? "I prefer to work with fabric that has a little stretch to allow men that are muscular to not feel so constricted."  

Any material you prefer NOT to work with?

"I prefer to stay away from synthetic fibers and fabrics that wrinkle easy."

What has been most challenging for you being a part of Phoenix Fashion Week’s bootcamp?
"The most challenging thing for me are the tasks that are required of us to complete. As a mom, wife, full time grad student and building a business it gets tough finding extra time to focus on Bootcamp tasks."

What is your greatest take away thus far being a part of Phoenix Fashion Week? "Not every good opportunity is the right opportunity."
Wow, that is some straight talk right there! That is so true yet sad. We get so excited by wonderful opportunities placed before us,however we fail to realize whether it is the right opportunity or not. This is really great insight.

Give me one piece of solid advice for the next ambitious fashion designer?
"Don't let others steer you away from your vision and dreams with negative opinions about what you're designing and your ideas...God gave YOU this dream not them."
Amen to that!

How has this entire experience changed your world? "This entire experience has really build up my faith because I had this idea on the closet shelf, literally, for years. I never thought anyone would like the shirts. I have always felt this undone work inside of me, as if God was reminding me of the dream he gave I took the leap of faith and here I am today, blessed beyond measure and keeping focus on what's ahead."

Is Keith English a full on family business? Any children involved? "Well, with 10 kids we hope that at least 1 of them will have a desire to take on the business one day but
currently no...they just help when we need it like being fit models, hanging tags or helping during photo shoots."

What is your vision for Keith English in 5 years?

"In 5 years I see the brand working with sports teams, corporations, licensing deals, to make custom shirts for their people. My vision is to be making a huge impact on men's fashion in the United States and be close to making $100k in revenue."

So I always like to ask designers if they have any other passions or a hobby they like to do when not creating fashion pieces. I am impressed with Karina English's and her big goals. You are definitely an inspiration to us all.
Do you have other passions besides designing fashion? "Yes, my first love has always been food. I went to culinary school after high school and even cooked in the military. Owning my own restaurant is a future goal of mine."

What do you like to do in your down time? "In my downtime I love watching movies with my husband and making memories doing things we've never done like exploring the outdoors or trying a new restaurant."

Thanks to Karina English for giving us a more in depth look at her brand. Get ticktets here for the biggest fashion event in the Southwest. Phoenix Fashion Week will keep you wanting more. See Keith English on the runway October 3-5, 2019 at Talking Stick Resort.

Follow Keith English on Instagram at @keithenglishapparel

See you on the runway!

Images provided by Keith English

Presented by   @chronicbehavior

Thanks to the Chronic Behavior team for their excellent coverage of the event. They are the team helping to support and promote the brand. We appreciate you for your continued support.