Have you ever had something special that everyone wanted or
that everyone asked where you got it from because they just had to have one
like you? This article series is being
written to allow you a sneak peek into the lives of some of designers that are
part of the 2012 Phoenix Fashion
Week. The interviews comprise of
candid discussions and questions asked of the designers and my interpretation
of their answers. The write-up will be
a summary of the conversation.
Shawl Dawls has become the new “Dawl” in the house this year
and are living it large in their big dream of the big house at Phoenix Fashion
Week 2012. Julie Cruz and Roshena Chadha
had always wanted to start their own business and in 2012 of this year, this
became the reality for them as a team; they could be finally dedicated to what
they love. Their fashion sense was
evident in their early experiences, as both Julie and Roshena pursued careers
working with fashion which also included Roshena having a couture and active
line. Their inspiration started with a
shawl and their idea evolved into what is now known as Shawl Dawls. This unique creation has 15 different looks
with a one-size fits all design that includes being an easy to care for
garment, to which the possibilities are endless. Their creativity and individuality has meshed
together in such a way with their designs and versatility that anyone who has a
shawl can feel like it was made just for them and the shawl can become part of
who they are and their personality.
For Shawl Dawls, what was important, was the creation of a
garment that could be easily washed, taken everywhere, could be compact, fit
virtually anyone, be comfortable and great feeling, unique looking, and can be
styled multiple ways. They are inspired
continuously by the fabrics and search high and low for fabrics that just plain
feel good, are easy to work with, have a great texture. By finding fabrics infused with the patterns,
prints, colors they have been able to really dress their customers from morning
to night and allow them to experience casual to glamorous all with a single
garment.
In addition to the wonderful shawls, there are brooches and
belts that can help to accessorize and style the shawls into the 15 different
looks they share. If you want something
that can fit every need, this shawl can practically do it. Customers with shawls are encouraged to wear
the shawl over or under clothing and try it different ways. There is no wrong way to style their
shawl. The philosophy and statement
behind the line revolves around the concept of being a doll which is defined as
fabulous women, being the best person they can possibly be. The joy they have in this creation is that it
has enabled them through their design to provide confirming affirmations to
their customers that go beyond the look of just fashion.
Shawl Dawls' message is of lifestyle and
confidence which is reflected in the four elements of their design 1) perfect
fashion solution, 2) perfect travel accessory, 3) perfect gift, and 4) perfect
feeling. Besides those elements, they
are reinforcing the idea of the design in that it is a great layering piece, it
is light and easy to travel with, that it can be a main staple for any
wardrobe, enabling anyone to enjoy it because of the one size fits all and all
these lead to their mission of making the customers feel sophisticated,
confident, and having effortless beauty.
We are ready and waiting for the Shawl Dawls runway with Phoenix FashionWeek 2012. With Shawl Dawls you will
be transformed into a fashionista “Dawl” with style, it’s your only
choice.
No comments:
Post a Comment