by Toy Taylor
The evening was filled with electrifying
energy at the Phoenix Fashion Week Shop Garment District Runway event. This soiree was held at
the retro-infused Hotel Valley Ho nestled in beautiful Scottsdale AZ. The 13
emerging designers were all set up in the garment district ready for us eager
shoppers to snag a new hot item. As I walked around, I was just so overwhelmed by the level of creative
inspirations under one roof. I was excited. With the designers mid-way through boot camp, they looked eager and very well prepared for the upcoming show. I chatted with the
designers before the event and they all seemed pretty hyped about their debut.
Even the accessory designers were jazzed! Olga M Designs with her exquisite feather pieces are to die for. Verbena Designs and Clutch Jewelry kept things moving at their booth. I did pick me up a unique Lucite ring from Astrid of Possibility Jewelry. It's a must have! And let's not forget the fabulous Tom Horn Collection. I had to run away quickly. I wanted a handbag in every color!
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Photos by Kate Doster Photography |
They definitely showed us the importance of
accentuating one's outfit with the proper accessory. There isn't a woman alive
who doesn't understand the importance of coordination. A befitting handbag can make or break an outfit.
It's
showtime! The emerging designers are so wickedly excited to give us this sneak peek
into what the big fall event
is all about. To kick off the event, PFW hit the runway in their signature
collection of logoed T-shirts for both men and women. You should of seen the
top models on the runway. Yummy! I have to give it up to the guys, they were
killing it on the runway. Always in competition mode, these models put in some
work.
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| LeMark - Kate Doster Photography |
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| Nick - Kate Doster Photography |
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| Adoire by Saba - Kate Doster Photography |
Adoire by Saba has a magical way
of paying close attention to intricate details. Very, very nice.
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| Atiz - Kate Doster Photography |
Atiz proved you can't go wrong
with black.
Olga M's feathered pieces looked awesome with this collection.
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| Atiz - Kate Doster Photography |
Nice touch! I
liked the splash of color Atiz gave us reminding us of her cohesive style of
intertwining Eastern and Western traditions.
Leslie and Lexi of BlackberryMaverick were such a hoot when I spoke with them earlier, I could not wait to
get a good look at their collection. These fun-loving quirky ladies know exactly
how to step outside that good ol' comfortable box. Their collection definitely
reflects both creative personalities at work. I got an old world vibe with a
modern twist. I'm loving the mid-thigh slits.
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| Blackberry Maverick - Kate Doster Photography |
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| Blackberry Maverick - Kate Doster Photography |
I just love Charmosa Swim. Fun.
Flirty. Sexy. This swimwear offers great coverage for the lower regions which is a plus. I think a lot of women will appreciate that. I'm digging the new 2-pc that can be worn several different ways. Matching cover-ups are
beautiful. Very nice.
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| Charmosa Swim - Kate Doster Photography |
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| Hues of Ego - Kate Doster Photography |
One of my absolute faves has to be Hues of Ego. The trench coat is a scene stealer. I'm a sucker for white. The use of strong
lines in the pants made the models look 10 feet tall. The fabric flowed down
the runway making their stride long and graceful. It was a striking collection!
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| Hues of Ego - Kate Doster Photography |
I loved the Jacqueline Nicole collection. She herself is adorable and beautiful with a heartwarming smile that genuinely reflects through her designs. Everything
girly, classic, and pink! Another one of my favorite designers in the
competition. I look forward to seeing what more Jacqueline has in store for us.
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| Jacqueline Nicole - Kate Doster Photography |
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| Kismit - Kate Doster Photography |
Kismet made me want to buy all four pieces off the runway. This collection demands attention. Again, very feminine and comfortable. The sleek body-hugging lines are just scrumptious. Awesome job!
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| Kismit - Kate Doster Photography |
Lillienne Lang gave us insight to her
vision of how to take a timeless piece, aka the pantsuit, and make it your own.
Own it, she did. Lillienne Lang shows she's not afraid to take some risks. She
just might be on to something here.
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| Lillienne Lang - Kate Doster Photography |
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| Misha Mendicino Designs - Kate Doster Photography |
Misha, Misha, Misha! Another designer's line I could have ran away with. I absolutely love the resort wear line. I am looking
forward to seeing new and exciting things from Misha Mendicino Designs.
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| Misha Mendicino Designs - Kate Doster Photography |
The
sisters of Rayan were just as exquisite as always.
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| Rayan - Kate Doster Photography |
I especially love the printed long sleeved evening gown. Simply beautiful!
Schuylark caught me off guard with this
quite feminine collection. I really expected the edgy sharp appeal that she gave
us at the emerging designer announcement. This collection seems to represent a
softer side of Schuylark. Nice surprise, I liked.
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| Schuylark - Kate Doster Photography |
The State Forty Eight collection was a crowd
pleaser for sure. Off the shoulder women's shirt to easy wear tank tops for
the guys. All the while repping our beautiful state of Arizona. As the dynamic trio puts it, it's all about
"Arizona passion meets Arizona fashion".
Again looking forward to seeing what more State Forty Eight will bring
to the runway.
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| State Forty Eight - Kate Doster Photography |
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| Nick - Kate Doster Photography |
To close out the show was of course another one of my absolute
faves is Jenesis with her woman empowered line, Woman's Touch Apparel. Her
Her-o-ine Collection is powerful and addicting. I can't wait to receive my Rosy the
Riveter shirt. I'm feeling stronger as we speak(or, uh type). I loved the mini
crowns placed on the models. Let's us know who's boss lady.
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| Woman's Touch Apparel - Kate Doster Photography |
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| Woman's Touch Apparel - Kate Doster Photography |
So much progress has
been made with all 13 designers, I was quite impressed with the sneak peek. I hope they are very proud of themselves and
keep striving to become better and
better. It's a tough call on whose going to take Designer of the Year 2014. See
you in October.
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