A CLOSER LOOK AT THE TIE DYE COMPANY

THE TIE 

DYE

COMPANY

Who ever thought we would see tie-dyed clothing on the runway? Phoenix Fashion Week has found a young and vibrant spirit in The Tie Dye Company. This brand has put a nice spin on the tie dyed look. It is fun, sexy and fabulously stylish! 

Guys and girls alike should be rockin' the tie dyed look. And that's the beauty of living in the land of the sun. You can wear this look any time, year round. The founder of The Tie Dyed Company, Dalton England graciously granted us this interview while getting ready for the big event October 3rd at the Talking Stick Resort. 

Let's get to know Dalton and his brand...

How did The Tie Dye Company come to light?

"The Tie Dye Company was an idea that I stumbled on while searching for products to sell online after stepping away from my previous job. If you’ve ever been jobless, had to search for a new job, or just needed money to pay your bills but didn’t have an income, then you probably know how I was feeling. I still feel that way now, I just decided to put all that energy into working on myself and chasing my own dream instead of somebody else’s. 

So I started by selling everything I owned on eBay, did a few online courses for e-commerce, social media and internet marketing, read a bunch of books, and eventually came across this app that tells you how much people are searching for a specific term on the internet and the amount of results that show up from sellers. 

When I searched “tie dye”, I thought maybe it was broken, because no way 350,000 people are searching for tie dye per month and only 32 results are showing up. But after some more research, I felt like I was really on to something and about to be the next plug for tie dye merch." 

I love tie dye clothing so thank you for bringing it to the head of the class. What is it about this particular style that inspires you to create tie dye clothing?

"At first, literally just the fact that it was considered a “profitable” item, since nobody else was really selling it online. I still don’t think I’m even scratching the surface of what I can do with it in terms of sales, but I really would like to be the next major distributor for tie dye. I never made or owned a single tie dye shirt before this idea, so it has been a big learning experience with trial and error, but it has taught me many things and I am enjoying the creative aspects of it as well as the opportunities and connections that have come from it." 

I love your ambition and drive! Your right... who knew that many people would be searching for tie dyed clothing. Great job on finding a winner lol. 

Tie dye clothing is fun and brings an air of happiness to it. I simply love it! One of the best aspects of your brand is that its for the entire family. All ages can relate to the style. 

How does your brand standout from other tie dye brands?

"The Tie Dye Company brand is still a newborn baby, but it’s a growing community of dream chasers, artists, and black sheep rebels. We don’t believe in being the same as everybody else, we challenge the status quo, and we believe in the power of positivity at an individual level all the way to a global level. We are unique in so many ways, but I personally think we stand out because of our “Company”. We have surrounded our brand with some amazing people."

I loved the tie-dye tank dress. What other pieces do you create beyond the stylish t-shirts?
"I’ve been messing around with so many different products. I recently made some denim jogger pants to match a shirt, and in the past I have made colorful overalls, sweats, leggings, kids dresses and shirts, hoodies, baby onesies, socks, bucket hats, bandanas, bed sheets, pillow covers, and more. If I don’t get a tie dye car sponsor from Tesla, I’ll be pretty bummed." 

Dream big, dream big!!! Gotta love your enthusiasm. I'm sure one way or another Tesla will learn about The Tie Dye Company. Now...

Tell us a little something about Dalton England? 

"I’m always doing something different and never took too many things seriously in life unless I really had to. I spent most of my life playing baseball, but always had side hobbies I’d practice for fun. 

Art has always been a passion of mine, I just haven’t figured out which type to stick with yet. So, I’m just going to keep doing whatever I enjoy at the moment as much as I can." 

Where does the inspiration come from going from a baseball player turned fashion designer?

"I think it comes from who I am as a person. I grew up only knowing baseball. All I wanted to do was play baseball, all I wanted to be was a baseball player, and all I saw myself doing in the future was baseball. Now that I am back home and that dream has come to an alarming wake up call from the real world, I’ve been searching everywhere for my new passion. 

I tried comedy, snowboarding and longboarding down dangerous hills, I learned how to play guitar in 30 days and documented the progress, I even tried going out by myself to see what that was like. I basically just tried doing anything I felt uncomfortable with or was scared of because I wanted to conquer all my fears and figure out who I really 

was. 

But what I learned was that you really can’t go looking for what you are passionate about, you just have to be passionate about everything you do, and the rest will fall into place. When I stopped pressuring myself to do things and only did the things I wanted to do because my gut told me to, that’s when I felt in tune with my goals and inspirations."

How did you enjoy your runway show at the The Moxy?

"It was awesome! The models really made that night happen for me, so all the credit to them and the people who made them look good and to Kristin and Betsy, who helped run my pop-up shop. I enjoyed it because of the people who helped make it possible." 

Hey like I always say, "team work makes the dream work". A good team is vital. That night was so busy and electrifying because it's like the prequel to the October event. Your pop-up shop was jumping too.

Any struggles you've encountered on this journey you care to share with us?

"Honestly, every day feels like a new challenge at this point. This week I made over 200 tie dye shirts, including screen printing graphics on them, so it felt like a big week for me. But first, my car broke down in the middle of an intersection on Monday, when a cop helped push it to the side of the road, the only set of keys to the car got locked inside. I was up all night trying to figure out how to get my car back, knowing I had all these shirts to make, plus the shirts I had to make and ship from the website orders. I am used to making frequent midnight trips to the post office, though. 

The hardest part, was actually keeping The Tie Dye Company brand and business running at the same time that I was trying to get my car running. My car still isn’t fixed today, but I am used to not using it anyway and have found the bright side of the situation. I haven’t driven to the post office once since I started this brand and my favorite part of the day is always the trip to the post office for some fresh air. Other than that, nothing has really been easy. 

The only thing that has gotten easier is sleeping at night. I’m grateful for all the challenges, because they make me better at the end of the day and that’s made a huge difference in my life as far as motivation and long-term goals."

Although you are knee deep in it, what is your most valuable take away from Phoenix Fashion Week’s bootcamp?

"Proactive anticipation, because you have to be prepared for anything. But most importantly, that nobody is going to do anything for you. No matter what, the only thing that matters is doing. 

Manifestation, “The Secret”, and all those things are cool, but I feel they are only fuel to the fire. If you really want something, you have to go get it yourself and the hardest part is starting. You just gotta start, execute and experience, fail fast, learn, and give more than you take in every situation." 

Do you have other passions besides a clothing designer?

"Like I mentioned before, I am passionate about too many things to put into one basket. I just want to make a positive impact on the people around me and hopefully build a community from the ground up so we can actually say we left the planet a better place than when we entered it."

What advice would you give to the next aspiring fashion designer?

"My advice to anyone is just chase your dreams. At the end of the day, that’s what you really want, and if you don’t go for it, I think you’re missing out on what life is really suppose to be about."

Where do you envision The Tie Dye Company to be in 5 years? 

"Driving a special edition one-of-kind Tie Dye Tesla Mobile Work Station Semi-Truck traveling the nation doing pop-up shops and sponsoring events for performing and visual artists."

OMG I absolutely love this dude! Dalton England, you and your larger than life personality are going to light up the runway with your tie dye collection. Get your Phoenix Fashion Week tickets here to see The Tie Dye Company show out on the runway. There are 3 great nights of fashion that you don't want to miss out on. Besides, it is fun to get dressed up and get submerged in a night of fashion. It's always a party!

IG - @tie_dye_company

See you on the runway!
Toy



Photos provided by The Tie Dye Company

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Thanks to the Chronic Behavior team 
 for their excellent coverage of the event. They are the team helping to support and promote the brand. We appreciate you for your continued support.